January 2024 // Zero Zilch Zip, the specialist importer and distributor of the finest non-alcoholic wines from around the world, is thrilled to announce its partnership and collaboration with The Ivy Collection. Working closely with The Ivy's Sommeliers and menu development team, Zero Zilch Zip founder, Tim Pethick, has curated the UK’s first comprehensive wine list featuring a selection of 10 premium non-alcoholic wines for trial at six of The Ivy Collection’s restaurants.
From Wednesday 17th January, diners at The Ivy Soho, The Ivy Chelsea Garden, The Ivy in the Park: Canary Wharf, The Ivy City Garden, The Ivy Kensington Brasserie and The Ivy Cobham Garden restaurants will have the opportunity to discover premium non-alcoholic wines from The Ivy’s new comprehensive list and pair them accordingly with dishes selected from the Collection’s seasonal menus. The new wine list includes red, white, rosé and sparkling non-alcoholic wines from Hand on Heart, B1654, Casa Emma Zeero, V.No and Kolonne Null.
Tim Pethick, founder of Zero Zilch Zip, comments “There is unstoppable momentum in the non-alcoholic category and I applaud The Ivy Collection’s move to support and embrace it. We have found some exceptional non-alcoholic wines from some of the leading artisan producers in the USA, Australia, Germany and Italy that have passed muster with The Ivy Collection’s sommeliers to form this outstanding list. Facilitated by Majestic Wines, The Ivy Collection is once again showing leadership and innovation in the sector. We believe that this is just the beginning, as fine-dining restaurants across the UK realise the opportunity to provide choice and quality to their diners who are looking for a non-alcoholic alternative.”
David Ray, Director of Bars at The Ivy Collection, comments “We are thrilled to be able to expand our non-alcoholic range of wines with Zero Zilch Zip in the trial restaurants. It's an exciting time for the category and we are pleased to be able to offer our customers a wider selection of non-alcoholic beverages as part of our range. Pairing Zero Zilch Zip wines with dishes from our menus is a great way to appeal to a huge array of guests.”
It is estimated that more than 25% of 18-25-year-olds in the UK are non-drinkers, and nearly 20 million adults are moderating their alcohol intake by switching between alcoholic and non-alcoholic options. Recent years have seen dramatic growth in the low and no-alcohol sector and the growth in the category is predicted to continue at pace. Despite this it is still quite difficult to find a non-alcoholic wine on a wine list in the UK and even harder to find a decent one.
Pethick continues “Globally winemakers are waking up to the exciting possibilities of creating premium non-alcoholic wines. The growth and development in the quality of non-alcoholic wines and wine alternatives have improved out of sight in the last couple of years. It will be exciting to see what else emerges in the next few years!”
All wines featured on the wine list at The Ivy Collection are available to enjoy at home and can be purchased directly from Zero Zilch Zip.
Wines served at The Ivy Collection will include:
For more information regarding Zero Zilch Zip, please contact Niki Downs at Niki Downs PR - Niki@NikiDownsPR.com
For more information regarding The Ivy Collection, please contact, Roxanne Tierney, PR Manager - email@example.com
For more information regarding each of the wines featured on the new wine list, head to the respective product page at the links above.